DUTIES AND RESPONSIBILITIES: 

• PPC & Paid Social Media Advertising
• Experience in creating campaigns for Facebook & Google Ads
• Experience setting up Facebook pixels
• Familiar with Google Analytics and Google Tag Manager
• Can create dashboards and audiences.
• Ability to plan social media campaigns using analytics
• Use Facebook Business Manager on a daily basis. – manage campaigns, create strategic ads, create campaign objectives and work to achieve them
• Set up and manage your ad budgets. – Running paid ads on Facebook, Instagram, Messenger or Audience Network
• Managing when and where your ads will run and track and how well your campaigns are performing
• Adjust ad campaigns: edit your budget, audience, placement options and creative
• Social media management and content creation: creating social media plans, managing the page, publishing and scheduling of social posts
• Social media analytics: data, insights, reporting and analytics
• Social media platforms: Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.
• Email marketing content and design using mail chimp and/or mail blaze
• Ability to work in a fast paced environment and meet tight deadlines

EXPERIENCE AND QUALIFICATIONS: 

• Matric qualification
• BA in Brand Communications / BA Marketing degree or higher / BCom in Digital Marketing Degree is required
• 3 – 5 years of work experience in social media management and/or strategy in technology, media or google adwords role or similar.
• Proven work experience as a social media / digital marketing specialist
• Proven ability to work in multidisciplinary teams with copywriters, designers, etc.
• Google Ads and SEO knowledge and experience is preferable
• Tech Savvy Professional (Including social media and Google Ads Experience)
• Proficient in monitoring and tracking social media content through content management platforms such as Google analytics, Meta and Hootsuite etc