GOOGLE ADS COURSE
Are you running your AdWords in house? We offer full Google AdWords training following Google’s best practices. We also offer outsourced management solutions. Running your own Google AdWords campaigns can be very time consuming and costly, especially if it is not run correctly. We can train you on how to run them better to avoid you wasting money and make sure you on track.
We will cover the following in the Google AdWords training:
- What are the different advertising options on Google (Search, Display, Youtube)
- How to set up your campaign to Google best practices
- How to set up conversion tracking so you can see your true ROI
- Googles advanced targeting features
- How to set up Ad Extensions
- How to write the perfect ad copy
- The best way to select your keywords
- How to increase your quality scores and drop your costs
- Tips on how to optimise the campaign
ONLINE MARKETING STRATEGY
Are you using online marketing to the full advantage? There are many potential clients and customers actively searching for your exact service or product online through search engines and social media platforms. It is important that you are visible when they are looking for you to make sure you take up the market share. You need to ensure you have a well-planned online marketing strategy to make sure you provide the best experience to help them choose you over your competitor.
There are a lot of different online marketing tools and techniques that you can use. We can help make sure that you are using the correct ones and that you are not missing on any opportunities.
Polkadot Digital will sit with your marketing team and do a full analysis on your current online marketing efforts, to ensure that you are have a well-defined strategy.
We offer in house training on Google AdWords and Social Media.
Are you running your own AdWords campaign? Do you feel you are getting the most out of it? We will run an audit on your account to determine whether it is being run correctly.