Social media, Google Ads, SEO, blogs; there are so many aspects to digital marketing and while all of them are important, one aspect is usually forgotten about though its impact on sales is colossal – email marketing.
Has a business ever offered you a free webinar, e-book, or guide that will assist you in a specific need of yours? You may have noticed that you’d first have to give them your email address to receive that freebie.
Yes, a business needs your email to send you the resource, but there’s a deeper strategy at play. By having your email address, the business can send you news, updates, and specials that are exclusive to those who are subscribed to their mailing list. It’s a clever way to build better relationships with their customers and drive more sales.
If your business does not focus on email marketing, you’re missing out on a big market. According to Statista, the number of email users worldwide is forecast at just over 4 billion! This is a whole market that needs to be tapped into.
Not only does email marketing allow you direct reach and impact (unlike social media), but it also yields a strong return on investment. DMA projects that for every $1 spent on email marketing, you can expect an average return of $42. In other words, for every R15 you spend, you can expect up to R620 as a return! Now that’s lucrative.
So, how do you go about email marketing? We’re glad you asked! Here are our top tips to get you started:
Always send a welcome email to new subscribers.
Welcome emails have an opening rate of 80%. On top of that, 74% of new subscribers expect a welcome email. It’s always best to add an exclusive perk to new subscribers whether it be discounts or free add-ons.
Personalise your emails.
Adding a personal touch like addressing your subscriber by name or sending a birthday message goes a long way and helps your customer retention rate as your customer will feel important and valued.
Send follow-up emails on abandoned carts
Did your customer browse the items on your website, added a few to the shopping cart, and then disappear? Send them an email reminding them of their forgotten items! According to Omnisend, sending three abandoned cart emails results in 69% more orders than a single email. This tip is especially good if you want to boost revenue.
Make your emails interactive!
We live in the age of short videos, GIFS, infographics, and buttons! Don’t be afraid to add those; just don’t make it overwhelming. According to Martech Advisor’s 2017 data, adding interactive content to your email can increase your email’s opening rate by 300%!
We know that email marketing can be daunting. What do you talk about? How do you write to increase sales? There are many aspects to take into consideration. Why not hire a ready team of experts to write your newsletters for you? Polkadot Digital has an in-house team of talented writers who are equipped with the skills to launch and run your email marketing campaigns while you run your business.
We deliver relevant tailored content to your audience while remaining consistent and cost-effective. Contact us today!