What Is A Blog Post And Why It is Important For Your Business?
These are two questions that every business owner should be asking when it comes to their brand. We are delving into the topic to answer these questions for you, giving you all that you need to know about blogging.
What is a blog post?
By definition, “A blog post is an article, news piece, or guide in the blog section of a website. A blog post typically covers a specific topic or query, is educational, ranges from 600 to 2000+ words and contains other media types such as images, videos, infographics, and interactive charts.”
Now that the definition is covered, let us look into the format of a blog. There are 5 different types of blogs, namely corporate blogs, niche blogs, food blogs, health blogs, and reverse blogs. Knowing why you are writing a blog will help you pick the type of blog that you need to write. When writing a blog, first ensure that you have a relevant topic to write about. With your topic as a reference point, you can create distinct headings and sections to match the headings, adding pictures or media to suit the topic or section in the blog. All of this should draw readers’ interest in the topic of your blog.
The importance of doing a blog post
Blog articles let you talk about something that you are familiar with, and it gives you the opportunity to share that knowledge with your audience on your website and on social media. Your blog topic should always relate to your brand because people that are interested in your brand will read and engage with the blogs that you share. This is also a fantastic way to generate fresh content on a website and social media, and it can be a catalyst for driving more traffic to your website.
Blogging can also be something that you are very enthusiastic about and want to share with the world. Utilizing your role in the company, for example, as the CEO of XYZ, blogging is also an effective way to connect with people across the world, building your brand personally and professionally too.
Blogs help to establish your business and set you apart from your competition. It makes users who visit your page aware of what is happening within your industry, and it can also give them more insights into your products or services. Business owners who blog, create more exposure for their business. As an advantage to your business, your blogs can be used as a library of information for your clients. For example, someone new to your industry may not always understand specific services, and a reference to one of your blogs will be the perfect answer.
Lastly, blogs play a huge role in the organic rankings and SEO of your website. Constantly talking about topics related to your products or services will prove to Google that you are skilled in your field, forcing Google to show your website organically more and more when people are looking for anything related to your products or services.
Blog writing is not for everyone. It can be tedious and time-consuming, especially for business owners that are already wearing a few hats. That is why outsourcing your blog writing to a company is often the next best option. For help with creating blogs that are relevant to your business, contact Polkadot Digital.
Email: hello@polkadotdigital.co.za or call 064 8077 268. We would be happy to assist!