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Email Marketing

Email marketing and how to increase your subscriber list

Do you want to increase your email marketing contact list? We understand that making people aware of your new products, discounts, and other services is the ideal approach to developing relationships with future customers. It can also be a technique to keep clients interested in your business while educating them and letting them know what your company has been up to.

With a great email marketing campaign, you will be able to improve sales at a low cost with email marketing’s low cost per acquisition, allowing you to reach and connect with your target audience. Email marketing solutions make it easier than ever for your business to connect with clients.

What different social media platforms can you use to help grow your email list?

  • Facebook
  • YouTube
  • Instagram
  • LinkedIn
  • Pinterest

Usually, those who follow you on social media do so because they enjoy the posts you share and are curious to find out more information. A social media email marketing strategy involves offering discounts and specials along with asking readers to subscribe to your email lists with each post. Using a variety of techniques can increase your chances of reaching your target audience and expanding your email list.

Here are 5 creative techniques to get you started with increasing your email list:

  1. Utilise social media platforms to promote your sign-up forms – This will help you reach a larger audience and grow your email list quickly.
  2. Incorporate an email sign-up form on your website or blog – Make sure it’s prominently displayed and easy to find so people can opt-in to receiving your emails.
  3. Run a contest or giveaway where there is a prize – An exclusive offer or product that can only be accessed by signing up for your email list. This is an excellent approach to getting people to subscribe to your list.
  4. Collaborate with other businesses or influencers – To co-sponsor an email campaign. This enables you to connect with your audience while expanding your own.
  5. Use lead magnets – Offering something valuable in exchange for an email address is a great way to get people on your list. Just make sure what you’re offering is truly valuable and relevant to your target audience.

These are just a few ideas to get you started on increasing your email database. By utilising these techniques, you will be well on your way to growing a large and engaged email list that you can then market and sell products or services to.

Want to create an email campaign that can help you keep in touch and reward loyalty to your brand or product?

Check out these tips on how to make a really cool marketing campaign:

  1. Create a catchy headline: This is the first thing that people will see, so make sure it’s something attention-grabbing.
  2. Make your offer compelling: Why should people sign up for your email list? Offer them something they can’t refuse.
  3. Use an eye-catching image: This will help your campaign stand out from the crowd by making it more visually appealing.
  4. Keep your message short and sweet: A shorter message is more likely to be read and responded to than a longer one.
  5. Use an incentive to encourage sign-ups: Offering a discount or freebie is a great way to get people to sign-up for your email list.

Now that you have the tips and skills to develop a great customer database, it’s time to send your company’s mailer! If you are looking for some help to kick start your email campaign, let us help you set-up, create and deliver!

Keep your eyes peeled on our blog page, to learn more about the best tips and skills for growing your business.  Contact Polkadot Digital by email: hello@polkadotdigital.co.za or call us on: 064 807 7268

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